| |
It won't be long until the top 5% of all agents will capture 95% of the
real estate transactions.
|
|
 |
You
may become the proverbial "deer in the headlights" of
your competitors, if you are not effectively leveraging
yourself with today's technology.
A recent review of real estate websites revealed that 97% of the agents studied
are essentially throwing their money away on poorly designed, ineffective websites.
Only 3% of the sites studied were likely to be effective in generating any
new business.
Most people think that just by plastering their website address all over the
map, they will automatically generate lots of business.
|
|
|
All
websites need be developed based on a goal. The
#1 goal of your website should be to get visitors
to your site to identify and pre-qualify themselves.
If you achieve this goal, your website will provide
you with a steady stream of pre-qualified prospects.
Your website should be promoted as your Resource Center with a Storefront
where you can showcase your current listing properties.
|
Position
your listings as inventories. If you control your inventories
in your community, you control your destiny. The Resource
Center is a place that informs and educates. The #1 goal
to set you apart from your competitors so your Clients
continue to come back to your Resource Center on a daily
basis.
|
|
